Remember those exercise ball office chairs that made a splash in the late 2000s as the new, healthy way to sit? You'd have a coworker get one and then evangelize the benefits to anyone who would listen, a few more people would buy them, and a few months later, everyone was back to their regular chair.
Persuading customers: The new versus the familiar
Persuading customers: The new versus the…
Persuading customers: The new versus the familiar
Remember those exercise ball office chairs that made a splash in the late 2000s as the new, healthy way to sit? You'd have a coworker get one and then evangelize the benefits to anyone who would listen, a few more people would buy them, and a few months later, everyone was back to their regular chair.